Business strategy
In this concise and practical book, the author shares the most important lessons for strategic planning. Readers will discover how to: ask the five key questions vital to any strategic plan; determine a corporate mission that lifts and inspires people; gain valuable insight with market share/market...
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
New York
AMACOM, American Management Association
2015
|
| Series: | Brian Tracy success library
|
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | In this concise and practical book, the author shares the most important lessons for strategic planning. Readers will discover how to: ask the five key questions vital to any strategic plan; determine a corporate mission that lifts and inspires people; gain valuable insight with market share/market growth and strategy/operations matrices; define themselves in relation to their competition; utilize the concept of "driving force"; anticipate crises; reposition their business with new products, services, and technologies; and measure success via clear financial objectives. Incorporating examples ranging from Alexander the Great to IBM and General Electric, Tracy gives readers proven ideas for increasing their company's ROI and maximizing their strengths and opportunities. -- |
|---|---|
| Physical Description: | 1 online resource |
| ISBN: | 9780814436288 0814436285 9780814436271 9781336095687 1336095687 |