Brilliant online marketing how to use the internet to market your business

Brilliant Online Marketing covers every aspect of online marketing from website design right through to cutting-edge techniques from the online lead generation. Free from 'technobabble' and jargon it will appeal to anyone who wants to learn how to make the most of this fast-moving and exci...

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Bibliographic Details
Main Author: Blyth, Alex
Format: eBook
Language:English
Published: Harlow, England Prentice Hall 2011
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
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505 0 |a Chapter 1 Ten online marketing mistakes to avoid -- Chapter 2 Your website -- your conversion engine -- Chapter 3 Search engine optimisation -- Chapter 4 Search engine marketing -- Chapter 5 Online advertising -- Chapter 6 E-mail marketing -- Chapter 7 Blogging -- Chapter 8 Social media -- Chapter 9 Online PR -- Chapter 10 Mobile marketing -- Conclusion 
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520 |a Brilliant Online Marketing covers every aspect of online marketing from website design right through to cutting-edge techniques from the online lead generation. Free from 'technobabble' and jargon it will appeal to anyone who wants to learn how to make the most of this fast-moving and exciting marketing channel. This book will show you how to use email, blogging, social networking and online media to reach your customers. Focussed on actions that produce results, online support is also available through author's website www.alex-blyth.co.uk Publisher's note