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Bricks to clicks why some brands will thrive in e-commerce and others won't

Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competi...

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Bibliographic Details
Main Author: Feinleib, David
Format: eBook
Language:English
Published: New York Apress 2017
Subjects:
Internet Marketing / Http://id.loc.gov/authorities/subjects/sh95005028
Public Relations / Aat
Sales & Marketing / Bicssc
Relations Publiques
Branding (marketing) / Http://id.loc.gov/authorities/subjects/sh2007006470
Business & Economics / Management / Bisacsh
Business & Economics / Skills / Bisacsh
Branding (marketing) / Fast
Public Relations / Fast
Business Planning / Http://id.loc.gov/authorities/subjects/sh85032906
Commerce électronique
Public Relations / Bicssc
Internet Marketing / Fast
Business Planning / Fast
Stratégie De Marque
Branding / Aat
Electronic Commerce / Fast
Marketing Sur Internet
Business & Economics / Reference / Bisacsh
Public Relations
Public Relations / Http://id.loc.gov/authorities/subjects/sh85108753
Electronic Commerce / Http://id.loc.gov/authorities/subjects/sh96008434
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Includes bibliographical references and index
  • Chapter 1: Transforming the Organization
  • Chapter 2: Regaining Control
  • Chapter 3: First Insight, Then Action
  • Chapter 4: Confront the New Path to Purchase (And Then Lead the Charge)
  • Chapter 5: Activate Your Brand Content
  • Chapter 6: Using the Master Catalog
  • Chapter 7: The Retailer Challenge (And Opportunity)
  • Chapter 8: The eCommerce Flywheel
  • Chapter 9: From Bricks to Clicks to Omnichannel
  • Chapter 10: Glossary

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