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Branding for the public sector creating, building and managing brands people will value

"From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-secto...

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Bibliographic Details
Main Author: Temporal, Paul
Format: eBook
Language:English
Published: Chichester, West Sussex Wiley 2015
Subjects:
Public Relations And Politics / Http://id.loc.gov/authorities/subjects/sh85108797
Government Marketing / Http://id.loc.gov/authorities/subjects/sh86002641
Government Publicity / Fast
Branding (marketing) / Http://id.loc.gov/authorities/subjects/sh2007006470
Public Relations And Politics / Fast
Stratégie De Marque
Branding / Aat
Administration Publique / Marketing
Branding (marketing) / Fast
Government Marketing / Fast
Business & Economics / Government & Business / Bisacsh
Information D'État
Relations Publiques Et Politique
Government Publicity / Http://id.loc.gov/authorities/subjects/sh85056097
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • The public sector and branding
  • Public sector brand categories
  • The nation brand effect and brand architecture
  • Building a power public sector brand : visions, values, emotions and personalities
  • Brand positioning
  • Public sector brand management
  • Brand communications strategy
  • Brand engagement
  • Tracking brand success
  • The future of public sector branding

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