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Boom marketing to the ultimate power consumer--the baby boomer woman

BOOM brings together the insights of dozens of market leaders in a wide array of industries, insiders who have learned (sometimes the hard way) what works and what doesn't in the battle for the hearts and minds of the "ultimate power consumer." You will learn: How to increase your mar...

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Bibliographic Details
Main Author: Brown, Mary
Other Authors: Orsborn, Carol
Format: eBook
Language:English
Published: New York American Management Association 2006
Subjects:
Consommateurs / Attitudes / Ram
Consumer Behavior / Fast
Marketing / Aat
Women Consumers / Fast
Marketing / Gtt
Génération Du Baby-boom / Ram
Marketing / Http://id.loc.gov/authorities/subjects/sh85081333
Consumer Behavior / Http://id.loc.gov/authorities/subjects/sh87006429
Business & Economics / Marketing / Research / Bisacsh
Baby Boom Generation / Fast
Consommateurs / Comportement
Marketing
Marketing / Fast
Consommatrices / Ram
Baby Boom Generation
Marketing / Ram
Consommatrices
Génération Du Baby-boom
Women Consumers / Http://id.loc.gov/authorities/subjects/sh85147510
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Includes bibliographical references (pages 225-228) and index

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