Bloggers Boot Camp Learning How to Build, Write, and Run a Successful Blog
Anyone can build a blog. It's quite easy. The difficult part is keeping it relevant, technically sound, and popular. Bloggers Boot Camp shows you how to blog for success. It teaches you how to find a niche, find your unique voice, and how to hold a conversation with an audience. It provides inf...
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| Format: | eBook |
| Language: | English |
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Hoboken
Taylor and Francis
2014
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| Edition: | 2nd ed |
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Cover; Half Title; Title; Copyright; Contents; Acknowledgments; Introduction; 1 The Niche; What's Your Name, Private?; What the Heck Is Blogging?; What Is a Blogger?; The Four Questions; The Two Rules; 2 Getting Started; Basic HTML for Bloggers; CSS and the Single Blogger; Pick a Domain; Ready-Made Platforms; How Do I Pick a Platform?; Should You Hire a Web Designer?; Running Your Own Server; Tools of the Trade; 3 Target Practice; Enhance Your Writing by Reading; Writing; The 1,000 Words Rule; The Bloggers Survival Kit: Essential Skills for Getting through the Day; Blog Photography Tips
- Videography4 Hello, World; Introducing Yourself; Producing Intro Posts; Writing Your Contact Page; Building a Social Media Presence; 5 What to Write About; Old and New; Need to Know; How to Decide What Matters to Your Readers; Finding News; RSS; How to Select Sites for RSS; Building Your RSS Feed; Twitter; LinkedIn; Aggregators Such as Google News; Google Trends; More Sources: Press Releases from PR People; Conferences/Trade Shows; Dinners and Events; Tipsters; Dealing with PR People; Review Units; Is It Worth It to Review?; How to Snag Review Units; Review It or Not-Pan It or Skip It?
- How to Find BloggersKeeping Connected; Firing; Paying Bloggers; Group Blogging Workflow; Story Tips via Email; Communicate!; Joining a Blogging Team; Be Careful What You Wish For; Appendix: Tips and Tricks of the Trade; Index
- Should I Return Review Units?Further News Gathering; Ten Questions to Ask before Posting; 6 How to Write a Blog Post; When Should You Post?; Deadly Headline Kills 200,000 Innocent Readers; To Capitalize or Not to Capitalize; Use Perfect Grammar or Your Credibility Is Shot; Top Fifty Grammar, Usage, and Style Goofs; Blogging Traps; Types of Posts; Battles; Graphics and How to Use Them; Snark and the Single Blogger; Post Length; Being a Better Blogger; 7 Mob Rule, Inciting a Riot, and Freedom of Speech; Gizmodo's Commenting Evolution: A Case Study; You're in Control; Dealing with the Angry Mob
- Understanding SpamRewarding Loyal Fans; 8 Building Traffic, Making Money, and Measuring Success; SEO for Bloggers; Off-Page; The SEO Bottom Line; Social Media; Social Media Tips; Contests; Promote!; Measuring Success; How to Make Money; 9 Ethics Problems and How to Solve Them; Libel and Slander; Shield Law; Mr(s). Cellophane; Junket Junkies; Free Stuff; Caught in a Trap; Leaks and Trust; Stand Up Straight, Private; 10 Expanding Your Blogging Horizons; The Job Hunt; Follow Your Own Dreams; Get Rich Quick?; 11 Building an Empire; Knowing When to Call in Reserves; How to Be a Blogger Boss