Be less zombie how great companies create dynamic innovation, fearless leadership and passionate people
"Learn to fight off 'zombification' in your organisation and ensure growth and relevance in the digital age. Many companies fall victim to the 'zombie' mindset -- lack of effective marketing, low organisational morale, a dwindling customer base, inadequate financials and acc...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Chichester, West Sussex, United Kingdom
Wiley
2020
|
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- 22. Running a creative session
- 23. How to choose the right ideas
- 24. The 'Five-Day Brainstorm'
- 25. Tracking idea progress
- 26. Overcoming the execution problem
- 27. Innovation rocket fuel
- 28. Innovation trapdoors
- 29. If you only read one chapter...
- 30. Show me the money?
- 31. Dead on arrival
- 32. Your great idea isn't enough
- Part Three. Building Your People's Innovation Capabilities. 33. Enabling ingenuity
- Part Four. Time, Money, and Talent : How to Resource Innovation. 34. Who does it and who pays for it?
- Part Five. Innovation Culture for Realists. 35. Calibrating culture to outcome
- 36. Be more human
- 37. If culture feels too woolly, switch to 'space'
- 38. Bold ideas aren't born on stage
- 39. Next-level creative culture
- 40. Innovation fight club
- 41. Driving with the handbrake on
- Part Six. Leading an Innovation Reformation. 42. The innovation leadership mandate
- 43. Innovation never 'just happens'
- About the author
- Acknowledgements
- Introduction : Unicorns and zombies
- Part One. Innovation Strategy for Pragmatists. 1. The power of strategic intentionality
- 2. The do-or-die issue of innovation performance
- 3. Money talks
- 4. The innovation that customers buy
- 5. How much innovation is enough
- 6. The future is coming ready or not
- 7. Detecting weak signals from the future
- 8. Blurred vision
- 9. What does the future actually mean?
- 10. The future and its naysayers
- 11. Leading from the future
- 12. Innovation strategy : Turn it on
- 13. Quick-start innovation strategy workshop
- Part Two. Turning on a Fast-Track Innovation Process. 14. Why zombies hate innovation process
- 15. Starting with insight : The innovation particle
- 16. 'Why' matters more than 'What with customer insight
- 17. Working with customer 'progress' insights
- 18. Framing great opportunities
- 19. Catalytic questions
- 20. Hot love
- 21. Preparing for greatness
- 44. Mapping the leadership territory
- 45. To boldly grow
- 46. It takes a leader
- 47. You are a user experience
- 48. Confronting personal relevance
- 49. Enduring the bumps
- Part Seven. Turn It On, Turn It Up. 50. Turning it on
- Index