Behavioral economics for dummies
A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions-like splurging on an expensive watch-can seem far from rational. The field of behavioral economics sheds ligh...
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| Format: | eBook |
| Language: | English |
| Published: |
Mississauga, Ont.
Wiley
2012
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| Series: | --For dummies
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions-like splurging on an expensive watch-can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. And in Behavioral Economics For Dummies, readers will learn how social and psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices |
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| Item Description: | Includes index |
| Physical Description: | 1 online resource illustrations |
| ISBN: | 1118089707 9781118089705 1118085035 9781118089712 9781118089699 1118089715 1118089693 |