Analytics and Witch-Doctoring
This presentation lays bare the dark underbelly of analytics in the enterprise. Drawing on darkly humorous experiences, the speaker will explain why executives treat analytics as an occult phenomenon. The talk will give executives the mental tools to separate strategically valuable analytics project...
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| Format: | eBook |
| Language: | English |
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O'Reilly Media, Inc.
2011
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| Edition: | 1st edition |
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | This presentation lays bare the dark underbelly of analytics in the enterprise. Drawing on darkly humorous experiences, the speaker will explain why executives treat analytics as an occult phenomenon. The talk will give executives the mental tools to separate strategically valuable analytics projects from fishing expeditions, and provide litmus tests to keep the witch doctors honest |
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| Item Description: | Mode of access: World Wide Web Made available through: Safari, an O'Reilly Media Company |
| Physical Description: | 1 video file, approximately 33 min. |