Table of Contents:
  • The role of analysis in business management
  • The analysis process
  • BCG growth/share portfolio matrix
  • Competitor analysis
  • Driving forces analysis
  • Financial ratio and statement analysis
  • Five forces industry analysis
  • Issue analysis
  • Product life cycle analysis
  • Scenario analysis
  • Macroenvironmental (STEEP/PEST) analysis
  • SWOT analysis
  • Value chain analysis
  • Win/loss analysis