AI for marketing and product innovation powerful new tools for predicting trends, connecting with customers, and closing sales
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)-twin technologies that stand poised to revolutionize the way we sell. The future is here,...
| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey
John Wiley & Sons
2018
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Major challenges facing marketers today
- Introductory concepts for artificial intelligence and machine learning for marketing
- Predicting using big data
- Segmenting customers and markets
- Identifying what matters most
- Core algorithms of artificial intelligence and machine learning relevant for marketing
- Marketing and innovation data sources and cleanup of data
- Applications for product innovation
- Applications for pricing dynamics
- Applications for promotions and offers
- Applications for customer segmentation
- Applications for brand development, tracking, and naming
- Applications for creative storytelling and advertising
- The future of AI-enabled marketing, and planning for it
- Next-generation creative and research agency models