A designer's research manual succeed in design by knowing your clients and what they really need

"Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this "legwork" with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to...

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Bibliographic Details
Main Authors: Visocky O'Grady, Jennifer, Visocky O'Grady, Kenneth (Author)
Format: eBook
Published: Gloucester, Mass. Rockport Publishers 2006
Series:Design field guides
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Includes bibliographical references (page 191) and index
  • pt. 1. Methods + theory
  • pt. 2. Research at work