A designer's research manual succeed in design by knowing your clients and what they really need
"Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this "legwork" with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to...
| Main Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Gloucester, Mass.
Rockport Publishers
2006
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| Series: | Design field guides
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| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references (page 191) and index
- pt. 1. Methods + theory
- pt. 2. Research at work