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A/B testing the most powerful way to turn clicks into customers

BA guide to delivering a better user experience through A/B testing/b iA/B Testing/i outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most effective way to incre...

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Bibliographic Details
Main Author: Siroker, Dan
Other Authors: Koomen, Pete
Format: eBook
Language:English
Published: Hoboken Wiley 2013
Subjects:
Business & Economics / Management Science / Bisacsh
Application Software / Testing / Fast
Business & Economics / Management / Bisacsh
Multimedia Systems / Social Aspects
Multimédia / Aspect Social
Organizational Effectiveness / Http://id.loc.gov/authorities/subjects/sh85095526
Betriebswirtschaft / Bisacsh
Organizational Effectiveness / Fast
Research / Bisacsh
Multimedia Systems / Social Aspects / Fast
Business & Economics / Organizational Behavior / Bisacsh
Application Software / Testing
Business & Economics / Industrial Management / Bisacsh
Efficacité Organisationnelle
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Includes bibliographical references and index
  • How A/B testing helped win the White House
  • twice
  • What to test
  • Refine, explore, and refine
  • Less is more : reduce choices
  • Conclusion
  • Acknowledgements

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