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191115 ||| ger |
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|a 9783322978134
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| 100 |
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|a Paulssen, Marcel
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| 245 |
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|a Individual Goal Hierarchies as Antecedents of Market Structures
|h Elektronische Ressource
|c von Marcel Paulssen
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| 250 |
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|a 1st ed. 2000
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| 260 |
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|a Wiesbaden
|b Deutscher Universitätsverlag
|c 2000, 2000
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| 300 |
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|a XIV, 266 S.
|b online resource
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| 653 |
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|a Business
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| 653 |
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|a Business and Management, general
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| 653 |
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|a Management science
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| 041 |
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7 |
|a ger
|2 ISO 639-2
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| 989 |
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|b SBA
|a Springer Book Archives -2004
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| 490 |
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|a Gabler Edition Wissenschaft
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| 856 |
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|u https://doi.org/10.1007/978-3-322-97813-4?nosfx=y
|x Verlag
|3 Volltext
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| 082 |
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|a 650
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| 520 |
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|a The consideration set is defined as the set of alternatives which a consumer considers in a purchase decision. As brand consideration is a precondition for choice the understanding of what determines brand consideration is important both from an academic and a practical perspective. Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation. The model - tested and confirmed with two data sets in the product category cars - presents an answer to the question why consumers consider certain brands and analyzes the motivational structure that determines brand consideration
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