The Internationalization of Firms Case Studies from the Nürnberg Metropolitan Region
The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several large and renowned multinational corporations as well as many impressive family-owned firms and hidden champions have their headquarters here. This volume contains 17 case studies of companies based in t...
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| Format: | eBook |
| Language: | German |
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Mering
Edition Rainer Hampp
2017, 2017
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| Edition: | 2 |
| Series: | Nürnberger Edition zum Internationalen Management
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| Collection: | wiso-net eBooks - Collection details see MPG.ReNa |
| Summary: | The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several large and renowned multinational corporations as well as many impressive family-owned firms and hidden champions have their headquarters here. This volume contains 17 case studies of companies based in this region and their international operations. The scope reaches from the early internationalization strategies of the Tucher in the Middle Ages to the consequences of the Brexit on current business activities. The case studies cover an extensive range of industries from high-tech and industrial sectors to service providers non-profit organizations and university spin-offs. International management research has a long tradition in Nürnberg. At the Nürnberg School of Commerce the predecessor of the School of Business and Economics at the Friedrich-Alexander University Erlangen-Nürnberg dealing with international business activities already played a strong role. Eventually the school would become one of the first in the German-speaking countries where a Chair for International Management was founded. With 30% of all students coming from abroad the school presents a strong degree of internationalization. Furthermore research in the field of international management enjoys an outstanding reputation. With the Nürnberg Edition on International Management we would like to build on this longstanding tradition and present the latest research findings to academics students and practitioners |
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| Physical Description: | 267 S. |
| ISBN: | 9783957101983 |