The Oxford handbook of strategic sales and sales management

'The Oxford Handbook of Strategic Sales and Sales Management' is a comprehensive overview of the latest research in the area by leading international academics. The handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing

Bibliographic Details
Main Author: Cravens, David W.
Other Authors: Le Meunier-FitzHugh, Kenneth, Piercy, Nigel
Format: eBook
Language:English
Published: Oxford Oxford University Press 2011, 2011
Subjects:
Online Access:
Collection: Oxford Handbook Online - Collection details see MPG.ReNa
Description
Summary:'The Oxford Handbook of Strategic Sales and Sales Management' is a comprehensive overview of the latest research in the area by leading international academics. The handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing
Physical Description:1 online resource (xxi, 637 p.) ill
ISBN:9780191724886