UX Fundamentals for Non-UX Professionals User Experience Principles for Managers, Writers, Designers, and Developers

Demystify UX and its rules, contradictions, and dilemmas. This book provides real-world examples of user experience concepts that empower teams to create compelling products and services, manage social media, interview UX candidates, and oversee product teams. From product decisions to performance r...

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Bibliographic Details
Main Author: Stull, Edward
Format: eBook
Language:English
Published: Berkeley, CA Apress 2018, 2018
Edition:1st ed. 2018
Subjects:
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Table of Contents:
  • Part 1: UX Principles
  • Chapter 1: UX Is Unavoidable
  • Chapter 2: You Are Not the User
  • Chapter 3: You Compete with Everything
  • Chapter 4: The User Is on a Journey
  • Chapter 5: Keep It Simple
  • Chapter 6: Users Collect Experiences
  • Chapter 7: Speak the User's Language
  • Chapter 8: Favor the Familiar
  • Chapter 9: Stability, Reliability, and Security
  • Chapter 10: Speed
  • Chapter 11: Usefulness
  • Chapter 12: The Lives in Front of Interfaces
  • Part 2: Being Human
  • Chapter 13: Perception
  • Chapter 14: Attention
  • Chapter 15: Flow
  • Chapter 16: Laziness
  • Chapter 17: Memory
  • Chapter 18: Rationalization
  • Chapter 19: Accessibility
  • Chapter 20: Storytelling
  • Part 3: Persuasion
  • Chapter 21: Empathy
  • Chapter 22: Authority
  • Chapter 23: Motivation
  • Chapter 24: Relevancy
  • Chapter 25: Reciprocity
  • Chapter 26: Product
  • Chapter 27: Price
  • Chapter 28: Promotion
  • Chapter 29: Place
  • Part 4: Process
  • Chapter 30: Waterfall, Agile, and Lean
  • Chapter 31: Problem Statements
  • Chapter 32: The Three Searches
  • Chapter 33: Quantitative Research
  • Chapter 34: Calculator Research
  • Chapter 35: Qualitative Research
  • Chapter 36: Reconciliation
  • Chapter 37: Documentation
  • Chapter 38: Personas
  • Chapter 39: Journey Mapping
  • Chapter 40: Knowledge Mapping
  • Chapter 41: Kano Modeling
  • Chapter 42: Heuristic Review
  • Chapter 43: User Testing
  • Chapter 44: Evaluation
  • Chapter 45: Conclusion
  • Appendix A: Resources for Further Reading.-