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180702 ||| eng |
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|a 9789811312625
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| 100 |
1 |
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|a Muthu, Subramanian Senthilkannan
|e [editor]
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| 245 |
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|a Sustainable Fashion: Consumer Awareness and Education
|h Elektronische Ressource
|c edited by Subramanian Senthilkannan Muthu
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| 250 |
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|a 1st ed. 2019
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| 260 |
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|a Singapore
|b Springer Nature Singapore
|c 2019, 2019
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| 300 |
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|a VII, 75 p. 27 illus., 23 illus. in color
|b online resource
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| 505 |
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|a Consumer Awareness of Sustainable Fashion- A Research Study on the Purchasing Behaviour -- Consumer awareness of sustainable fashion -- Consumer attitudes towards sustainability in clothing choices -- The Tale of the Fashion and the Consumer. Positive Change We Are All Waiting For
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| 653 |
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|a Business logistics
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| 653 |
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|a Consumer Behavior
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| 653 |
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|a Industrial engineering
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| 653 |
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|a Supply Chain Management
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| 653 |
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|a Machines, Tools, Processes
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| 653 |
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|a Manufactures
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| 653 |
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|a Industrial and Production Engineering
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| 653 |
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|a Sustainability
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| 653 |
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|a Consumer behavior
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| 653 |
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|a Production engineering
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| 041 |
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7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b Springer
|a Springer eBooks 2005-
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| 490 |
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|a Textile Science and Clothing Technology
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| 028 |
5 |
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|a 10.1007/978-981-13-1262-5
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| 856 |
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|u https://doi.org/10.1007/978-981-13-1262-5?nosfx=y
|x Verlag
|3 Volltext
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|a 670
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| 520 |
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|a This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands have started using consumer awareness tags to educate consumers on the use of their products (e.g. which machine cycle and temperature they should use to wash their products, as well as the best drying conditions in terms of environmental sustainability). Consumer awareness of and knowledge on sustainable fashion is the crux of customer-centric sustainability, and several NGOs and even brands have started taking essential steps to promote this
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