Effective chemistry communication in informal environments

Chemistry plays a critical role in daily life, impacting areas such as medicine and health, consumer products, energy production, the ecosystem, and many other areas. Communicating about chemistry in informal environments has the potential to raise public interest and understanding of chemistry arou...

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Corporate Authors: National Academies of Sciences, Engineering, and Medicine (U.S.) Committee on Communicating Chemistry in Informal Settings, National Academies of Sciences, Engineering, and Medicine (U.S.) Board on Science Education
Format: eBook
Language:English
Published: Washington, DC National Academies Press [2016], 2016
Online Access:
Collection: National Center for Biotechnology Information - Collection details see MPG.ReNa
Summary:Chemistry plays a critical role in daily life, impacting areas such as medicine and health, consumer products, energy production, the ecosystem, and many other areas. Communicating about chemistry in informal environments has the potential to raise public interest and understanding of chemistry around the world. However, the chemistry community lacks a cohesive, evidence-based guide for designing effective communication activities. This report is organized into two sections. Part A: The Evidence Base for Enhanced Communication summarizes evidence from communications, informal learning, and chemistry education on effective practices to communicate with and engage publics outside of the classroom; presents a framework for the design of chemistry communication activities; and identifies key areas for future research. Part B: Communicating Chemistry: A Framework for Sharing Science is a practical guide intended for any chemists to use in the design, implementation, and evaluation of their public communication efforts
Physical Description:1 online resource (1 PDF file (xvi, 151 pages)) illustrations
ISBN:9780309377522
0309377528