The world's wine markets globalization at work

pt. 1. Overview -- pt. 2. The old world -- pt. 3. The new world -- pt. 4. Other emerging markets

Bibliographic Details
Main Author: Anderson, Kym
Format: eBook
Language:English
Published: Cheltenham, U.K Edward Elgar c2004
Subjects:
Online Access:
Collection: Edward Elgar eBook Archive - Collection details see MPG.ReNa
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520 |a pt. 1. Overview -- pt. 2. The old world -- pt. 3. The new world -- pt. 4. Other emerging markets 
520 |a This absorbing book examines the period of massive structural adjustment taking place in the wine industry. For many centuries wine was very much a European product. While that is still the case today--three-quarters of world wine production, consumption and trade involve Europe and most of the rest involves just a handful of New World countries settled by Europeans--the importance of exports from non-European countries has risen dramatically over the past decade