Emerging economies and the transformation of international business Brazil, Russia, India and China (BRICs)
The economic power of Brazil, Russia, India and China (BRICs) is rapidly increasing, changing the landscape of global economics and politics. Top scholars of international business address in this vital volume the markets, strategy implications, challenges and possibilities of this new economic real...
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| Format: | eBook |
| Language: | English |
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Cheltenham, U.K
Edward Elgar
c2006
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| Series: | New horizons in international business
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| Collection: | Edward Elgar eBook Archive - Collection details see MPG.ReNa |
| Summary: | The economic power of Brazil, Russia, India and China (BRICs) is rapidly increasing, changing the landscape of global economics and politics. Top scholars of international business address in this vital volume the markets, strategy implications, challenges and possibilities of this new economic reality. As these four nations acquire greater economic clout, the opportunities for other countries increase. The contributors describe the favorable circumstances these evolving economies could provide for the US and other countries, such as expanded markets and services, higher returns on investments, and new partners in building a more peaceful and prosperous world. In contrast, they also discuss risks to traditional industries and possible challenges to positions on human rights and intellectual property protections, environmental standards, free markets and democratic governments. The volume emphasizes the need for companies to adopt strategies to stay ahead in the changing business environment. Governments must also design and implement new policies geared toward mutually beneficial relationships with BRICs pt. 1. Introduction -- pt. 2. Market opportunity -- pt. 3. Strategic direction -- pt. 4. Entry alternatives -- pt. 5. Challenges and obstacles -- pt. 6. Conclusion |
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| Physical Description: | xvi, 549 p ill |
| ISBN: | 9781847202987 9781845425975 1845425979 |