Moralizing the corporation transnational activism and corporate accountability
1. Introduction -- 2. Corporate power and the power of its critics -- 3. Anti-corporate protest and world culture : opposing or enacting globalization? -- 4. Framing the corporation -- 5. Mobilizing the consumer -- 6. Business and society : from ethical responsibility to organizational reflexivity -...
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| Format: | eBook |
| Language: | English |
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Cheltenham, U.K
Edward Elgar Pub
2010
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| Collection: | Edward Elgar eBook Archive - Collection details see MPG.ReNa |
| Summary: | 1. Introduction -- 2. Corporate power and the power of its critics -- 3. Anti-corporate protest and world culture : opposing or enacting globalization? -- 4. Framing the corporation -- 5. Mobilizing the consumer -- 6. Business and society : from ethical responsibility to organizational reflexivity -- 7. Conflicts and coalitions -- 8. From accounts to accountability -- 9. Conclusion This insightful book examines how transnational corporations respond to the challenges of anti-corporate activism and political consumerism. In prominent cases involving major corporations such as Nestlé, Nike and Royal Dutch/Shell, transnational activists have successfully mobilized public opinion and consumers against alleged corporate misdemeanours. Campaigns and boycott calls can harm a corporation's image but, as this book points out, public scrutiny also gives corporations the opportunity to present themselves as responsible and accountable corporate citizens who subscribe to the very norms and values propagated by the activists |
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| Physical Description: | vii, 172 p |
| ISBN: | 9781848447592 9781849806817 |