The economics of abundance affluent consumption and the global economy

1. Abundance, scarcity and sufficiency -- 2. The institution of marketing -- 3. Socio-cultural consumption -- 4. Subjective consumption -- 5. Cognitive consumption -- 6. The role of markets -- 7. Implications

Bibliographic Details
Main Author: Sheehan, Brendan
Format: eBook
Language:English
Published: Cheltenham Edward Elgar c2010
Series:New directions in modern economics
Subjects:
Online Access:
Collection: Edward Elgar eBook Archive - Collection details see MPG.ReNa
Description
Summary:1. Abundance, scarcity and sufficiency -- 2. The institution of marketing -- 3. Socio-cultural consumption -- 4. Subjective consumption -- 5. Cognitive consumption -- 6. The role of markets -- 7. Implications
This book addresses the challenge posed by J.K. Galbraith over 50 years ago to make a constructive contribution to a different style of economic analysis - the economics of abundance. It identifies a system of abundance inhabited by the 'people of plenty'and illustrates that the driver of growth in this system is spending by affluent consumers. This timely book provides essential heterodox economic theory to explain this spending and explore its key drivers and constraints
Physical Description:ix, 214 p ill
ISBN:9781843766704
1843766701
9781849807159