The economics of abundance affluent consumption and the global economy
1. Abundance, scarcity and sufficiency -- 2. The institution of marketing -- 3. Socio-cultural consumption -- 4. Subjective consumption -- 5. Cognitive consumption -- 6. The role of markets -- 7. Implications
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| Format: | eBook |
| Language: | English |
| Published: |
Cheltenham
Edward Elgar
c2010
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| Series: | New directions in modern economics
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| Subjects: | |
| Online Access: | |
| Collection: | Edward Elgar eBook Archive - Collection details see MPG.ReNa |
| Summary: | 1. Abundance, scarcity and sufficiency -- 2. The institution of marketing -- 3. Socio-cultural consumption -- 4. Subjective consumption -- 5. Cognitive consumption -- 6. The role of markets -- 7. Implications This book addresses the challenge posed by J.K. Galbraith over 50 years ago to make a constructive contribution to a different style of economic analysis - the economics of abundance. It identifies a system of abundance inhabited by the 'people of plenty'and illustrates that the driver of growth in this system is spending by affluent consumers. This timely book provides essential heterodox economic theory to explain this spending and explore its key drivers and constraints |
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| Physical Description: | ix, 214 p ill |
| ISBN: | 9781843766704 1843766701 9781849807159 |