Media Mergers Synthesis by the Secretariat
Reviewing media mergers may be more complicated than reviewing other mergers because of the huge variety of possible media content and the two-sided market aspect of many media, i.e. those earning advertising revenue. A wide variety of content means that market definition is rendered more complex. T...
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| Format: | eBook |
| Language: | English |
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Paris
OECD Publishing
2004
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| Collection: | OECD Books and Papers - Collection details see MPG.ReNa |
| Summary: | Reviewing media mergers may be more complicated than reviewing other mergers because of the huge variety of possible media content and the two-sided market aspect of many media, i.e. those earning advertising revenue. A wide variety of content means that market definition is rendered more complex. The twosided market characteristic has important and sometimes far from obvious impacts on how mergers affect economic efficiency, media plurality and content diversity.. |
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| Physical Description: | 7 p |