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Linguistic Pragmatics of Intercultural Professional and Business Communication

This monograph presents the result of the authors’ scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-li...

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Bibliographic Details
Main Authors: Malyuga, Elena N., Orlova, Svetlana N. (Author)
Format: eBook
Language:English
Published: Cham Springer International Publishing 2018, 2018
Edition:1st ed. 2018
Subjects:
Intercultural Communication
Corporate Communication/public Relations
Pragmatics
Vocational Education
Professional Education
Professional & Vocational Education
Public Relations
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Table of Contents:
  • Introduction
  • 1. The Theory of Professional and Business Communication in Contemporary Linguistics
  • 2. Jargonisation, Manipulative Potential and Strategic Planning of Professional Discourse
  • 3. Theoretical Concepts and Notions of Euphemy
  • 4. Euphemisms in the Economic Discourse
  • Summary
  • Conclusion

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