Small Town Tourism in South Africa
This book investigates small town tourism development in South Africa taking into account the most common strategies: branding, promotion, festivals and theming. The contents of the book resonate with the intersection of the power elite and their impacts on small town tourism. Because the book focu...
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| Format: | eBook |
| Language: | English |
| Published: |
Cham
Springer International Publishing
2018, 2018
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| Edition: | 1st ed. 2018 |
| Series: | The Urban Book Series
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| Subjects: | |
| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Introduction: small towns in context
- A decade of small town tourism research in South Africa (2007 - 2016)
- In the name of tourism: Developing an image and brand - the case of the Richmond book town
- Some more branding: ‘National Town of the Year’ as stimulus for tourism growth
- Cittaslow: going nowhere slowly?
- Rural (small town) tourism-led gentrification
- And then there was another festival
- Conclusion: The power behind tourism development.