Language, Identity and Cycling in the New Media Age Exploring Interpersonal Semiotics in Multimodal Media and Online Texts
This book examines how identities associated with cycling are evoked, narrated and negotiated in a media context dominated by digital environments. Arguing that the nature of identity is being impacted by the changing nature of the material and semiotic resources available for making meaning, the au...
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| Format: | eBook |
| Language: | English |
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London
Palgrave Macmillan
2018, 2018
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| Edition: | 1st ed. 2018 |
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| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Chapter 1. Introduction: Exploring language, identity and cycling in the new media age
- PART I IDENTITIES IN THE MEDIA
- Chapter 2. ‘Mark, Mark, can we have a word?’: Narrative and evaluation in the media interview
- Chapter 3. Coming clean: Framing and identity negotiation in the Oprah-Lance Armstrong interview
- Chapter 4. Multimodality identity in manga: Yowamushi Pedal and the semiotics of Japanese comics
- PART II IDENTITY AND ONLINE COMMUNITIES
- Chapter 5. Having a Rashomon moment: Identity negotiation in an online community
- Chapter 6. Making the link: Intertextual resources in an online forum
- Chapter 7. The case of Franz: Identity and carnival in online communities
- PART III. MULTIMODALITY, CORPORATE IDENTITY, AND MARKET POSITIONING
- Chapter 8. ‘Hey you, thanks for buying our stuff.’: Language, multimodality and identity in two corporate websites
- Chapter 9. “68 years onthe same B17”: Brooks, consumer reviews and brand loyalty
- Chapter 10. In pursuit of marginal gains: Corporate sponsorship and brand-building videos
- Chapter 11. Welcome to the GCN show!: Community and identity on YouTube
- Chapter 12. Conclusion: Rethinking interpersonal semiotics in new media