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Mega-Events and Mega-Ambitions: South Korea’s Rise and the Strategic Use of the Big Four Events

This book provides a holistic analysis of South Korea’s strategic use of mega-events in its modern development. It examines the Summer Olympics (1988), the World Expo (1993), the FIFA World Cup (2002), and the Winter Olympics (2018) over the past 30 years of the country’s rapid growth, and across va...

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Bibliographic Details
Main Authors: Joo, Yu-Min, Bae, Yooil (Author), Kassens-Noor, Eva (Author)
Format: eBook
Language:English
Published: London Palgrave Macmillan UK 2017, 2017
Edition:1st ed. 2017
Series:Mega Event Planning
Subjects:
Ethnology—asia
Tourism Management
Asian Culture
Urban Geography
Human Geography
Urban Geography / Urbanism (inc. Megacities, Cities, Towns)
Management
Sports—sociological Aspects
Sociology Of Sport And Leisure
Tourism
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Table of Contents:
  • Chapter 1. Mega-Events and Mega-Ambitions
  • Chapter 2. 1988 Summer Olympics and the Rise of South Korea and Seoul
  • Chapter 3. Daejeon Expo '93 and Paving the Way for Future Development Aspirations
  • Chapter 4. 2002 FIFA World Cup and Rebranding of South Korea
  • Chapter 5. Pyeong Chang 2018 Winter Olympics
  • Chapter 6. Conclusions – the Art of Using Mega-Events for Development

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