Standing Room Only Marketing Insights for Engaging Performing Arts Audiences
Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media
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| Format: | eBook |
| Language: | English |
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New York
Palgrave Macmillan US
2014, 2014
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| Edition: | Second Edition |
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| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
| Summary: | Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media |
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| Physical Description: | XII, 408 p online resource |
| ISBN: | 9781137375698 |