Practical Pricing Translating Pricing Theory into Sustainable Profit Improvement
This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function
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| Format: | eBook |
| Language: | English |
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New York
Palgrave Macmillan US
2010, 2010
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| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
| Summary: | This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function |
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| Physical Description: | IX, 190 p online resource |
| ISBN: | 9780230102347 |