Reading Shenbao Nationalism, Consumerism and Individuality in China 1919–37

Through a study of the readership of the most popular commercial daily newspaper in China during the early twentieth century, Reading Shenbao investigates ideas of nationalism, consumerism and individuality, looking at the relationship between advertising, modern lifestyles and changing social attit...

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Bibliographic Details
Main Author: Tsai, Weipin
Format: eBook
Language:English
Published: London Palgrave Macmillan UK 2010, 2010
Subjects:
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Description
Summary:Through a study of the readership of the most popular commercial daily newspaper in China during the early twentieth century, Reading Shenbao investigates ideas of nationalism, consumerism and individuality, looking at the relationship between advertising, modern lifestyles and changing social attitudes in China as it underwent modernization
Physical Description:XXI, 249 p online resource
ISBN:9780230246713