Soft Power in China Public Diplomacy through Communication
This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a mor...
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| Format: | eBook |
| Language: | English |
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New York
Palgrave Macmillan US
2011, 2011
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| Series: | Palgrave Macmillan Series in Global Public Diplomacy
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| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
| Summary: | This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power |
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| Physical Description: | XI, 219 p online resource |
| ISBN: | 9780230116375 |