The Objects of Affection Semiotics and Consumer Culture

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways

Bibliographic Details
Main Author: Berger, Arthur Asa
Format: eBook
Language:English
Published: New York Palgrave Macmillan US 2010, 2010
Series:Semiotic and Popular Culture Studies
Subjects:
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Description
Summary:In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways
Physical Description:212 p online resource
ISBN:9780230109902