The Objects of Affection Semiotics and Consumer Culture
In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways
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Format: | eBook |
Language: | English |
Published: |
New York
Palgrave Macmillan US
2010, 2010
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Series: | Semiotic and Popular Culture Studies
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Subjects: | |
Online Access: | |
Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Summary: | In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways |
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Physical Description: | 212 p online resource |
ISBN: | 9780230109902 |