The Language of Cosmetics Advertising

This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the...

Full description

Bibliographic Details
Main Author: Ringrow, Helen
Format: eBook
Published: London Palgrave Pivot 2016, 2016
Edition:1st ed. 2016
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Table of Contents:
  • - Chapter 1: Beauty advertising in a cross-cultural context
  • Chapter 2: Language, gender, and advertising
  • Chapter 3: Problems and Solutions: Pursuing the youthful, ideal body
  • Chapter 4: Femininity as a sensual identity
  • Chapter 5: Scientised beauty advertising discourse: with peptides or paraben-free?
  • Chapter 6: The case for Feminist Critical Discourse Analysis