The Language of Cosmetics Advertising
This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the...
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| Format: | eBook |
| Language: | English |
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London
Palgrave Pivot
2016, 2016
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| Edition: | 1st ed. 2016 |
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| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- - Chapter 1: Beauty advertising in a cross-cultural context
- Chapter 2: Language, gender, and advertising
- Chapter 3: Problems and Solutions: Pursuing the youthful, ideal body
- Chapter 4: Femininity as a sensual identity
- Chapter 5: Scientised beauty advertising discourse: with peptides or paraben-free?
- Chapter 6: The case for Feminist Critical Discourse Analysis