The Art of the Pitch Persuasion and Presentation Skills that Win Business

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation

Bibliographic Details
Main Author: Coughter, Peter
Format: eBook
Language:English
Published: New York Palgrave Macmillan US 2012, 2012
Subjects:
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Description
Summary:Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation
Physical Description:XI, 240 p online resource
ISBN:9781137512338