The Idea Writers Copywriting in a New Media and Marketing Era
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns
Bibliographic Details
| Main Author: |
Iezzi, Teressa |
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| Format: | eBook
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| Language: | English |
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| Published: |
New York
Palgrave Macmillan US
2010, 2010
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| Subjects: |
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| Online Access: |
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| Collection: |
Springer eBooks 2005-
- Collection details see
MPG.ReNa
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