Excel 2016 for Marketing Statistics A Guide to Solving Practical Problems
This is the first book to show the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step exercise-driven guide for students and practitioners who need to master Excel to solve practical marketing problems. If understanding statistics isn’t your strongest...
| Main Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Cham
Springer International Publishing
2016, 2016
|
| Edition: | 1st ed. 2016 |
| Series: | Excel for Statistics
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| Subjects: | |
| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Introduction
- Sample size, mean, standard deviation, standard error of the mean
- Random number generator
- Confidence interval about the mean using the TINV function and hypothesis testing
- One-group t-test for the mean
- Two-group t-test of the difference of the means for independent groups
- Correlation and simple linear regression
- Multiple correlation and multiple regression
- One-way analysis of variance (ANOVA)
- Appendix A
- Appendix B
- Appendix C
- Appendix D
- Appendix E
- Index