| Summary: | `The book has a very distinctive structure in which each chapter begins with an outline of the techniques, followed by worked examples plus a large number of recent examination questions...' Tim Hannagan includes a wide spread of statistical methods, techniques and concepts. He offers success in understanding statistics for a broad range of students, including those of limited mathematical knowledge or confidence. A section on basic mathematics reminds students of the simple numerical techniques they will need. `...presentation is clear, concise and informative. Initial sections provide a valuable revision or summary... The worked examples are essential reading... ...because they are a useful indication of how to tackle examination questions and more because they contain essential teaching material.' (all quotes from Mike Skudder, Quarterly Review of Marketing)
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