Construction Marketing Strategies for Success
This book covers the whole range of marketing principles, skills and knowledge that the modern construction manager - from whatever discipline or profession within the industry - requires to generate effective and profitable business. While aimed primarily at students in the later years of degree, d...
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| Format: | eBook |
| Language: | English |
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London
Macmillan Education UK
1998, 1998
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| Edition: | 1st ed. 1998 |
| Series: | Building and Surveying Series
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| Subjects: | |
| Online Access: | |
| Collection: | Springer Book Archives -2004 - Collection details see MPG.ReNa |
Table of Contents:
- the Future of Marketing in the Construction Industry
- Bibliography
- Index