Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil
This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emergin...
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| Format: | eBook |
| Language: | English |
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Cham
Springer International Publishing
2015, 2015
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| Edition: | 1st ed. 2015 |
| Series: | Management for Professionals
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| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Part I: Introduction: Introduction
- The New Paradigm - Market-Driven Approach and Need for a One-World-Strategy
- Commonalities and Differences of the Large Emerging Markets
- Part II: External Environment: Understanding the BRIC Markets: China - Dancing with the Red Dragon
- India - The Emerging Star
- Russia - A Power Beyond Raw Materials
- Brazil - The Green Giant
- Part III: BRIC Branding Framework: Strategies for Successful Brand Building and Marketing in the Key Emerging Markets
- Beyond the BRICs - A Closing Remark