Practical Google Analytics and Google Tag Manager for Developers
It covers topics including: • Google Analytics implementation via Google Tag Manager • How to customize Google Analytics for your unique situation • Using Google Tag Manager to track and analyze interactions across multiple devices and touch points • Howto extract data from Google Analytics and use...
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| Format: | eBook |
| Language: | English |
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Berkeley, CA
Apress
2015, 2015
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| Edition: | 1st ed. 2015 |
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| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Part I Implementing Google Analytics with Google Tag Manager
- Chapter 1 Google Analytics Fundamentals
- Chapter 2 Basic Google Analytics Measurement
- Chapter 3 Introducing Google Tag Manager (GTM)
- Chapter 4 Testing Your Implementation
- Part II Enhancing Website Data with Google Tag Manager
- Chapter 5 Tracking Interactions Using Google Tag Manager
- Chapter 6 Goals: Measuring Conversions
- Chapter 7 ECommerce: Tracking Products and Purchases
- Chapter 8 Cleaning Up and Enriching Data with GA and GTM
- Chapter 9 Measuring Campaigns and Troubleshooting Traffic Sources
- Chapter 10 Tracking Users across Devices
- Chapter 11 Providing Additional Data about Your Users
- Part III Collecting Data from Other Sources
- Chapter 12 GA’s Measurement Protocol: Collecting Data from Anywhere
- Chapter 13 Collecting Data from Mobile Apps with GA and GTM
- Chapter 14 Importing Data into GA
- Chapter 15 Using GA with BigQuery for Big Data Analysis
- Appendix Google Analytics and Google Tag Manager APIs.