Customer Value Generation in Banking The Zurich Model of Customer-Centricity
The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment a...
| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Cham
Springer International Publishing
2016, 2016
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| Series: | Management for Professionals
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| Subjects: | |
| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- The Drivers of Future-Viable Banking
- From Classic Business Models to a Customer-Centred Banking Architecture
- Change: The Path to a Future-Viable Bank Architecture (With a Significant Contribution by Charlotte Götz)
- Guidelines for Future-Viable Business Models