Social Influence and Sustainable Consumption
This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Using the concepts behind social influence theory as a launching point, it describes humans' need for social networks and identifies the core compo...
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Cham
Springer International Publishing
2015, 2015
|
| Edition: | 1st ed. 2015 |
| Series: | International Series on Consumer Science
|
| Subjects: | |
| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Introduction
- I. Social Influence
- Introduction to Social Influence.-Social Influence History and Theories
- Values, Attitudes, Goals, and Motivation.-Communication and Social Media
- II. Consumption
- What We Buy and Who We Listen To: The Science of Consumption
- Decision Making and Problem Solving
- Households: Productivity and Consumption
- III. Sustainability
- Social Influence and Sustainable Behavior
- Sustainably Managing Resources of the Built Environment
- Influencing Behavior: Four Strategies