Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing educati...
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| Format: | eBook |
| Language: | English |
| Published: |
Cham
Springer International Publishing
2015, 2015
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| Edition: | 1st ed. 2015 |
| Series: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Foreword
- Preface
- Consumer Behavior
- International Marketing
- Marketing Education/Macromarketing
- Marketing Management
- Sales Management/Industrial Marketing
- Marketing of Services
- Research Methodology
- Channels and Physical Distribution
- Research in Progress