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Online Political Communication How to Use the Web to Build Consensus and Boost Participation

This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus,...

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Bibliographic Details
Main Author: Giansante, Gianluca
Format: eBook
Language:English
Published: Cham Springer International Publishing 2015, 2015
Edition:1st ed. 2015
Subjects:
Communication
Media Sociology
Communication In Organizations
Mass Media
Political Communication
Media And Communication
Communication In Politics
Corporate Communication
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Description
Summary:This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies
Physical Description:XV, 188 p. 28 illus., 20 illus. in color online resource
ISBN:9783319176178

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