Wine Queens Understanding the Role of Women in Wine Marketing
This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty...
| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Cham
Springer International Publishing
2015, 2015
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| Edition: | 1st ed. 2015 |
| Series: | SpringerBriefs in Business
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| Subjects: | |
| Online Access: | |
| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- The Initiation into the Wine Kingdom
- The World History of Wine Queens
- The Lessons from the Slovene Case
- The Material Inventory of Wine Queens
- The Marketing Approach in Wine Kingdom
- The Wine Queen and the Beauty Queen
- The Objectification Makes the Profit
- Concluding Thoughts