Fuzzy Classification of Online Customers
This book introduces a fuzzy classification approach, which combines relational databases with fuzzy logic for more effective and powerful customer relationship management (CRM). It shows the benefits of a fuzzy classification in contrast to the traditional sharp evaluation of customers for the acqu...
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| Format: | eBook |
| Language: | English |
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Cham
Springer International Publishing
2015, 2015
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| Edition: | 1st ed. 2015 |
| Series: | Fuzzy Management Methods
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| Collection: | Springer eBooks 2005- - Collection details see MPG.ReNa |
Table of Contents:
- Introduction
- Fuzzy Set Theory
- Relational Databases and Fuzzy Classification
- Customer Relationship Management
- Fuzzy Customer Classes
- Fuzzy Classification Applied to Online Shops
- fCQL Toolkit
- Conclusion