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Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, global marketing...

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Bibliographic Details
Other Authors: Wilson, Elizabeth J. (Editor), Hair, Jr., Joseph F. (Editor)
Format: eBook
Language:English
Published: Cham Springer International Publishing 2015, 2015
Edition:1st ed. 2015
Series:Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Subjects:
Sales Management
Leadership
Marketing
Business Strategy/leadership
Sales/distribution
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Table of Contents:
  • Poster Session
  • Destination Branding
  • Measuring Consumer Responses to Marketplace Stimuli
  • Innovation in Marketing Instruction
  • Ethical Issues in Marketing
  • Developing Measurement Tools for Global Marketing
  • Supplier Satisfaction or Satisficing?
  • Using the Internet and World Wide Web in the Marketing Classroom
  • Customer Satisfaction Research Topics
  • Relationship Marketing and Strategic Alliances
  • Creating Ethical Compliance Systems in Marketing Organizations
  • Strategic Issues in Global Marketing
  • The Role of Value in Marketing Management
  • Salesforce Performance
  • The Marketer as Entrepreneur
  • Ethics and the Marketing Educator
  • Advertising at the Crossroads: The Emerging Challenges
  • Retail Channel Climates: The Heat is On
  • Continuing Controversies on Ethical Issues in Global Marketing Management
  • Branding, Country of Origin, and Control Issues in Global Marketing
  • Issues in Sales Management
  • Developing and Managing Products
  • Antecedents and Consequences of Marketing Strategies
  • Cross-Functional Issues in the Market-Oriented Firm
  • Issues in Global Marketing Management
  • Sales Management
  • Strategic Marketing for the 21st Century
  • The Internet and Marketing Pedagogy
  • Strategic and Managerial Issues in Services Marketing
  • Current Issues in Research Methodology
  • Information Technology and the Future of Marketing Communications
  • Issues in Technology and the Internet
  • Consumer Behavior in a Services Context: Quality, Satisfaction, Switching
  • Global Distribution and Logistics
  • Nonpersonal Communication Strategies

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