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Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-busine...

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Bibliographic Details
Other Authors: Levy, Michael (Editor), Grewal, Dhruv (Editor)
Format: eBook
Language:English
Published: Cham Springer International Publishing 2015, 2015
Edition:1st ed. 2015
Series:Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Subjects:
Sales Management
Leadership
Strategic Planning
Sales And Distribution
Business Strategy And Leadership
Marketing
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
Table of Contents:
  • Consumer Behavior
  • Business-to-Business Marketing
  • International Marketing
  • Retailing
  • Personal Selling and Sales Management
  • Research Methodology
  • Services Marketing
  • Promotion Management
  • Product and Price Management
  • Marketing Education
  • Strategic Planning
  • Marketing and Law
  • Logistics and Marketing Science
  • Marketing Information Systems
  • European Contributions to Marketing Thought

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