Rethinking Place Branding : Comprehensive Brand Development for Cities and Regions

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and e...

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Corporate Author: SpringerLink (Online service)
Other Authors: Kavaratzis, Mihalis (Editor), Warnaby, Gary (Editor), Ashworth, Gregory J. (Editor)
Format: eBook
Language:English
Published: Cham Springer International Publishing 2015, 2015
Edition:1st ed. 2015
Subjects:
Online Access:
Collection: Springer eBooks 2005- - Collection details see MPG.ReNa
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100 1 |a Kavaratzis, Mihalis  |e [editor] 
245 0 0 |a Rethinking Place Branding  |h Elektronische Ressource  |b Comprehensive Brand Development for Cities and Regions  |c edited by Mihalis Kavaratzis, Gary Warnaby, Gregory J. Ashworth 
250 |a 1st ed. 2015 
260 |a Cham  |b Springer International Publishing  |c 2015, 2015 
300 |a XII, 248 p. 33 illus  |b online resource 
505 0 |a Sense of One and Sense of Many -- Rethinking Place Identities -- Rethinking Virtual and Online Place Branding -- Rethinking Strategic Place Branding in the Digital Age -- Rethinking Place Branding from a Practice Perspective: Working with Stakeholders -- Rethinking the Roles of Culture in Place Branding -- Rethinking Place Branding and Place Making Through Creative and Cultural Quarters -- Rethinking Place Brand Communication: From Product-Oriented Monologue to Consumer-Engaging Dialogue -- Rethinking the Visual Communication of the Place Brand: A Contemporary Role for Chorography? -- Rethinking Place Branding and the "Other" Senses -- Rethinking the Measurement of Place Brands -- Rethinking Brand Equity: Possibilities and Challenges of Application to Places -- Sketching Futures for 
653 |a Cities, Countries, Regions 
653 |a Regional/Spatial Science 
653 |a Regional planning 
653 |a Architecture 
653 |a Regional economics 
653 |a Marketing 
653 |a Landscape/Regional and Urban Planning 
653 |a Marketing 
700 1 |a Warnaby, Gary  |e [editor] 
700 1 |a Ashworth, Gregory J.  |e [editor] 
710 2 |a SpringerLink (Online service) 
041 0 7 |a eng  |2 ISO 639-2 
989 |b Springer  |a Springer eBooks 2005- 
856 |u https://doi.org/10.1007/978-3-319-12424-7?nosfx=y  |x Verlag  |3 Volltext 
082 0 |a 658.8 
520 |a As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field